Kontakta is one of the initiators of NIX-telefon and is one of ten principals represented on its board. NIX-telefon is an excellent example of how industry self-regulation has created a practice that has become a guiding principle for all market players. To NIX-oneself is today an established concept for consumers. According to the Swedish Marketing Law, a marketer is guilty - with some exceptions - to check if a private person's phone number is registered with NIX-telefon before sales, marketing or fundraising calls is made to him/her.